In this guide
02 · Research customers and competitors
Create an evidence-based customer profile and comparison chart.
Put it into practice
- Choose the market and customer segment
- Compare prices, alternatives and buying criteria
- Record sources and separate facts from assumptions
Further reading: Oxford EnSpire · Girişimcilik kaynakları ↗
Compare evidence rather than impressions
Choose five competitors serving the same customer problem. Record their published offer, price basis, delivery promise and exclusions with a source date. Interview customers about their last purchase rather than asking whether they like your idea.
Your worksheet
Competitor; customer; offer; price basis; source/date; observed gap; confidence.
Check your work
Do not invent revenue, market share or customer numbers. An absent website feature is not proof that a competitor cannot provide it.
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