In this guide
10 · Measure your marketing budget
Design small experiments that measure economic outcome rather than impressions and appreciation.
Put it into practice
- Choose a measurable conversion goal
- Set a limited test budget and tracking method
- Compare acquisition cost with contribution and repeat sales
Further reading: Shopify · Pazarlama planı ↗
Measure the full path to an order
An illustrative campaign spends 100, receives 50 visits and generates 2 orders. Cost per visit is 2 and cost per order is 50. Whether this is sustainable depends on contribution per order and repeat behaviour, not clicks alone.
Your worksheet
Spend; visits; qualified enquiries; orders; contribution; attribution limits.
Check your work
Use consistent periods and exclude cancelled orders where appropriate. A tracking gap should be shown as unknown, not zero.
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